On
Cloudrunner 2
A heartfelt campaign for Charm City Run, sharing Afia’s inspiring story of healing through running.
We loved working with Charm City Run to create a campaign featuring On’s Cloudrunner shoe. The project focused on sharing a real story of someone whose life was transformed by running and the running community. We were inspired by Afia’s story, where she shared how running became a powerful tool for healing in her life.
Our process began by chatting with Afia beforehand to understand what she was comfortable sharing. We scouted locations prior to the shoot, selecting settings that reflected the spirit of her journey. During the interview, we created a relaxed atmosphere to ensure Afia could speak freely.
For the running scenes, we staged moments in slow motion to emphasize the beauty and emotion of her movement.
It was an honor to serve Charm City Run and bring Afia’s story to life, showcasing the healing power of running.
Feeling inspired ?